Communications Evaluation and Improvements

Summary: National School Public Relations Association is conducting a survey and focus groups to help SPS strengthen communications.

SPS Communications Evaluation and Improvements 

Seattle Public Schools (SPS) is committed to strengthening communication and community engagement. This school year, the district is collecting feedback from students, families, staff and community to evaluate and improve our communications.

The audit is being conducted through the Office of Internal Audit. National School Public Relations Association (NSPRA) is conducting the survey, focus groups, and preparing the analysis and report.  

Communication Survey  

Families, staff and community partners are invited to participate in the districtwide survey called SCoPE (School Communication Performance Evaluation).  The survey will be open until Friday, Dec. 2.

The survey takes about 15 minutes to complete and will be available in Amharic, Chinese, English Somali, Spanish, Vietnamese.

 Virtual Focus Groups  

This project will also include focus groups with students, families, staff and community members. 

Participants will meet virtually with an independent (not SPS) auditor through a secure Zoom meeting. Participants will be able to join on a computer, smartphone or other mobile device from a quiet, private location of their choosing. 

The focus groups will take place November 29 – December 13 and will include sessions with interpreters for our multilingual families. 

The auditor will ask focus groups attendees a set of open-ended questions about the communication efforts of our school district and perceptions of its current image and future challenges. Each of the focus groups will be asked a similar set of questions. 

Results and Continuous Improvements 

The information collected in this project will help develop a set of recommendations for SPS to strengthen our communications with our school community. A final report will be presented to the Seattle School Board Audit Committee in March 2023. 

Please send us questions using our Let’s Talk online form.

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