Business and Marketing Pathway
Business and Marketing Career Pathway
Is this the right pathway for me?
- Do you enjoy identifying and solving problems?
- Are you interested in why people buy some things and not others (consumer behavior)?
- Do you have good communication and interpersonal skills?
What is the Business and Marketing Pathway?
Business and Marketing pathway is designed to introduce students to the world of commerce and prepare them for future careers in business. Through a series of courses, students learn essential skills such as critical thinking, problem-solving, communication, and teamwork. The pathway incorporates practical experiences like creating marketing campaigns and managing mock businesses, providing a hands-on understanding of how businesses operate. Opportunities for internships, guest speakers, and industry visits make for a rich and exciting learning experience.
What sort of work would I do?
People in business and marketing do many different jobs to help companies succeed. Some focus on advertising and selling products, like marketing specialists and sales reps. Others, like business analysts, look at data to make smart decisions. Entrepreneurs run their own businesses, while public relations specialists manage a company’s image. Brand managers keep everything consistent, social media managers boost online presence, and event planners organize special occasions. All these jobs work together to make sure companies grow and do well by being creative, thinking strategically, and communicating effectively.
Leads to these Careers
- Marketing Specialist
- Sales Representative
- Business Analyst
- Entrepreneur
- Public Relations Specialist
- Advertising Executive
- Marketing Research Analyst
- Brand Manager
- Social Media Manager
- Retail Manager
- Event Planner
- Digital Marketing Specialist
- Content Marketing Manager
- Product Manager
- Customer Relationship Manager
In-Demand Occupations
| Typical Education Required | Career Title | Average Annual Salary | Job Outlook in WA State (2020-2030) |
| High School | Business Operations Specialists | $100,131 | 20% increase |
| Associate Degree (or Certificate) | Tax Preparer | $94,388 | 18% increase |
| Bachelor’s Degree | Advertising and Promotion Manager | $92,708 | 17% increase |
| Master’s Degree | Data Scientist | $128,369 | 36% increase |
What Courses can I take now?
Check with your school counselor and administrators to find out which classes are available at your school.