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    What is Naviance?

    Naviance, created by Hobsons, Inc., is a comprehensive K-12 college and career readiness solution that helps districts and schools align student strengths and interests to postsecondary goals, improving student outcomes and connecting learning to life. School districts and schools purchase Naviance to help students explore their interests and strengths and develop a course of study that matches long-term goals with an actionable plan. The Naviance application is a cloud-based solution. Naviance handles support and updates to the application directly, limiting the responsibilities on the District’s technology teams.

    Naviance has arrangements with over 3500 colleges and covers every significant Pacific Northwest school including vocational schools. Forty percent of high school students nation-wide have access to Naviance. Naviance eDocs supports electronic document transfer for all 130 of these Coalition member universities, 755 Common App member universities, plus the 2,538 universities that receive submissions through Parchment.

    Overview of Naviance solutions online.

    What is the difference between Naviance and the free Coalition App?

    Please see Naviance’s response and FAQ

    How will students benefit from using Naviance?

    To support our students and their families in preparing for life after Seattle Schools, we will use the Naviance online tool to help our students identify their strengths and goals. We want to help our students make plans and attain their post-secondary goals. With Naviance, students can explore colleges and career paths, analyze skills and talents with career and personality assessments and develop plans to stay on track and reach academic goals. This flyer provides an overview of this tool, its strengths, and steps we are taking to protect data security while providing access to this resource.

    Explore what makes you unique. The design of the Strengths Explorer in Naviance identifies your student’s three strongest emerging talents and includes strategies for capitalizing on strengths to apply them towards success in school, career, and life.

    Connect your interests to careers. Based on activities your student enjoys, personal qualities, and school subjects of interest, the Career Cluster Finder survey in Naviance ranks which career clusters your student might find most fulfilling. With the Career Interest Profiler in Naviance, your student answers questions related to their career interests and receives suggestions for matching careers. Careers are added to a list of favorites. Investigate colleges and majors that could prepare you for a career aligned with your strengths, interests, and personality.

    Create a plan using Naviance:

    • Resume Builder – Your student keeps a log of school activities, personal awards, volunteer experience, skills, and more using this module-based tool.
    • College Application Process – Track colleges your student is thinking about and an application list – even request electronic transcripts to be sent to colleges.
    • Local and National Scholarship Database – Thousands of local and national scholarships are available for application by your student.
    • High School and Beyond Plan Lessons – School staff will use Naviance to deliver High School and Beyond Plan lessons in grades 8-12. The High School and Beyond Plan is a graduation requirement, which helps your students and their counselors make sure graduation requirements are met and are aligned with identified goals.

    How is Naviance going to be used?

    Naviance has been licensed for student use in grades 6 through 12. Students in grades 8 -12 will be able to access Naviance beginning on 9/24/2018. Students in grades 6 -7 are scheduled access beginning second term of the current school year (February 2019).

    The scope and sequence linked here outlines the Naviance tasks that will be assigned to students based on their grade level.

    Grade  Task  Objective
     6  Explore RoadTrip Nation interview Archive and Complete Short Reflection Survey  Students learn about career pathways of interest from people in the field. They reflect upon how these interviews affect their post-secondary goals or other thematic elements
     7  Complete Career Key  Students learn about their Holland interest code, dominant personality types, and career interests
     8  Complete Learning Styles Inventory  Students boost academic potential by recognizing their natural learning style, discover better learning strategies, and gain career development skills
     9  Complete StrengthsExplorer  Students gain understanding of their strengths and how they can be used to accomplish their goals
     10  Complete Do What You Are 2.0 Assessment  Students will understand the relationships between educational achievement and post-secondary options.
     11  Complete a SuperMatch College Search; Add 2 colleges to prospective list  Based on previous self-discovery, students explore colleges that offer majors that connect with their career interests
     11  Complete College Costs Scavenger Hunt  Students complete a scavenger hunt with Naviance to better understand the different costs of college
     12  Add at least two colleges to application list (students will be encouraged to review 4-year, 2-year,, or accreditation programs at college as an option, but they can add military branches to their college list, too  Students will review college application and transcript request process. Students will discuss and explore other post-secondary options
     12  Build/Update a Resume  Students understand how to market their skills via a resume
     12  Complete the Senior Exit Survey  Students will complete the SPS Exit Survey; it will also provide evidence of all students having a post-secondary plan

    What are the experiences of other local school districts with Naviance?

    In speaking with Everett, Kent, Highline, and Spokane school districts the following themes emerged

    • All districts reported that purchasing Naviance was about equity. The goal was to level the playing field and provide all students and parents with the same robust college and career-planning tool. Naviance streamlined the college and career planning process and changed the conversations around future planning. To close the opportunity gaps in their districts they needed to look at the data. They needed to identify what was going on with their students to address the disparities in college going rates. Naviance provided this data (student plans, interests, college applications, etc.) and allowed these districts to identify and address gaps in real time. For example, Everett noticed gaps in college application rates for their ELL students. They could create targeted lessons to support these students and increase the application rate in the same school year. Everett has a 98% login rate for their district.
    • Naviance provided counselors with time saving features like electronic delivery of transcripts and letters of recommendation. Counselors send all college documents via Naviance, instead of logging into the individual college sites and/or sending paper documents. This allows counselors more time to provide support directly to students and provides a more secure transfer of student information.
    • These districts have been using Naviance for 3-5 years and they did not report any issues with data security.

    Who are possible third-party vendors that Naviance might collaborate with?

    Read the Naviance Third Parties Data Disclosure

    All third-party vendors must abide by Naviance's privacy policy:

    “Like Naviance, our third party partners are legally obligated to only use students’ personal information to provide their services to the school and for no other purpose. All of our third party partners are contractually required to comply with applicable laws, to use the personal information only to provide the feature to the school on our behalf, to not share the personal information with any other parties, to delete the personal information when no longer needed or when we request that it be deleted on behalf of one of our school partners, and to comply with the Naviance privacy and security policies.”

    What types of student based surveys does Naviance include?

    Naviance offers four types of survey tools to our customers:

    • StrengthsExplorer students take this survey to help them identify their strengths and interests. The feature is off by default and must be activated by the school or district customer via their administrative dashboard in Naviance. The District may activate the feature for all grades or just some, and may turn it off again at any time.
    • Do What You Are by Human eSources: Human eSources’ AchieveWorks supports individualized learning initiatives that help students identify career interests, strengths, learning styles and personality types. They help give students information they need to take charge of their own learning.
    • Counselor-created surveys: There is functionality within Naviance that allows high school counselors to create their own surveys for their students. Naviance does not review the content of these surveys, as they are done at the sole discretion of the District. For example, schools may use this tool to create a senior exit survey to gain feedback from students on their post-secondary plans.
    • Career Interest Profiler: Students can take the survey to help identify career areas that may be of interest.

    In all cases, the survey results are only made available in the system to the student and their high school counselor. They are not shared with higher education institutions.

    Does Naviance put students on fixed career paths based on surveys or other data?

    No, Naviance does not put students on fixed career paths. Students will have the opportunity to take multiple surveys to explore their interests and careers. Naviance will make suggestions and recommendations, but the final decision is the students.

    Do the surveys in Naviance deal with sensitive information covered by the Protection of Pupil Rights Amendment (PPRA)?

    No. The surveys provided in Naviance do not include sensitive information covered by PPRA.

    What does Naviance do with the survey results?

    The survey results are available in Naviance to the student and their high school counselor. Naviance does not utilize the survey results for any other purpose. They are not sent to higher education institutions for any reason. Additionally, Naviance does not sell or rent any student data per the Terms of Service contract. Terms of Service

    How is student data corrected or changed with Naviance?

    Data in Naviance originates from two sources: the District’s student information system PowerSchool or data that is entered directly into Naviance by a student.

    If any of the District provided data is incorrect, parent/guardians can work through their student’s school office to correct in PowerSchool. Once data is corrected in PowerSchool, the corrections will automatically flow into Naviance replacing older/incorrect data.

    Student entered data such as surveys or college choices can be deleted or updated directly by the student or the parent/guardian (once the parent portal is implemented in September 2019).

    What if families want to opt-out Naviance?

    The district thoroughly vetted Naviance’s policies and practices with respect to preserving data security and student privacy. Naviance can contain personal student information depending on the extent the student uses the tools within Naviance. Parent/guardians can opt-out at any time of having their child’s data stored in the Naviance application. Due to operational complexities, opting out of Naviance is an all or nothing event. Note also that if a student has been opted out of providing “Directory” data to the District, they will not be able to create a Naviance Account.

    Students who opt out of using Naviance will not have access to the online tools to support their college and career exploration and access. Instead, they will receive the support that school staff provide all students in the school. Please see “What are we doing for students who opt out?” question.

    Families can choose to opt their students out of using this tool by changing their preferences in the Source. The opt-out form can be found in the ‘Preferences’ section of the Source portal during the active opt-out window. If you need a way to opt out other than through the Source, please call 206-743-3600 to leave a voice message or email The Naviance support team will provide an alternative method. Please refer to the Naviance homepage for help.

    SPS can delete a student’s personal information from Naviance at any time, and Naviance will also delete all SPS student personal information after our contract ends.

    When can I opt out/in my 6 – 7 grader?

    Students in grades 6 and 7 are scheduled to have access to Naviance at the start of second semester, January 31, 2019, of the current school year.

    Opt-Out Window. There will be an opportunity for families to make a decision for their 6th and 7th grade students to use or not use Naviance from Friday, January 4, 2019 through Friday, January 25, 2019. Once the opt-out window opens, parents and guardians can opt out their 6th – 7th grade students from using Naviance by updating their application preferences in the Source.

    Families of students in grades 6 and 7 will be notified in December 2018 about the January 2019 opt out window.

    How do I know if my student has been opted out?

    When parents opt out or change their preference to opt back in, an email is sent to them confirming their current decision.

    What happens if a family misses the opt-out window?

    The opt out window will open annually in the fall. If a family misses this window, they can contact the SPS Naviance team for accommodations at

    What are we doing for students who opt out?

    We are committed to providing meaningful activities for all students. We realize that families opt out for many different reasons and thus, will rely on school-bases staff to determine what is best for each student. We are already engaging in High School and Beyond Planning with students without Naviance in our buildings per the state requirement for this plan. School-based staff will be able to continue to rely on these existing activities. At the same time, the central team will regularly connect with counselors to find out additional tools and resources they need to support all students in their high school and beyond planning.

    How will opting out be handled with courses such as career essentials?

    Like the High School and Beyond Plan, the district has offered courses like Career Essentials in prior years and teachers will use the activities and lessons that have been available previously to work with students not using Naviance.

    What is the tiebreaker if a parent and student disagree on whether to opt out of Naviance?

    The parent/guardian makes the decision until the student is 18 years old or legally emancipated.

    How do schools, districts and parents see the student information in Naviance?

    Schools and districts always have the ability to directly manage their student information. Schools are provided with an account dashboard within Naviance that allows school staff to easily correct, delete or amend student data at any time.

    In addition, in the 2019-20 school year, parents will have the ability to create accounts within the Family Connection portal of Naviance, through which they may view their child’s work in Naviance.

    Is Naviance interoperable with other platforms and software used by Seattle Public Schools?

    Naviance interfaces to the Clever portal and PowerSchool (district’s student information system). The Clever portal allows for students and staff to be able to access Naviance without having to login a second time. Clever also provides basic student and staff data necessary to make an account in Naviance. See Data Sharing Agreement Attachment B for a list of the data provided to Naviance by Clever

    There are currently no plans to interface Naviance to any other application the district uses. Future plans may be to import Naviance data into Atlas (District’s data warehouse) for district reporting purposes. We have not signed any contracts with 3rd parties and no discussions are currently occurring with 3rd parties.

    Naviance does not have access to the data collected in any other platforms other than those mentioned above. If the District wants Naviance to be connected to any other applications, parents will be informed.

    What data is shared with Naviance and how does Naviance protect student data?

    Seattle Public Schools takes data security and privacy very seriously. Naviance’s policies and practices with respect to preserving data security and student privacy have been thoroughly vetted. Per their privacy policy, Naviance may not sell or use student data for commercial purposes. In addition, a comprehensive Data Sharing Agreement is in place to further ensure Naviance abides by the data security and privacy requirements outlined in the contract for this tool.

    • Naviance is both FERPA (Family Education Rights and Privacy Act) and COPPA compliant – Federal laws that protect the privacy of student education records
    • Hobsons/Naviance signed a Data Sharing Agreement (DSA) with the District that explicitly states what data can be exported from the District to the Naviance application
      • The data sharing agreement has been co-developed and vetted by senior, expert SPS staff and represents their exhaustive efforts to ensure student privacy is protected to the extent possible
      • Please see Data Sharing Agreement
      • Please see Data Sharing Agreement Addendum 1 for additional data fields to be sent to Naviance
    • The District owns all district and user data that is hosted on the Naviance web site
    • Naviance encrypts all student data at all times.
    • Naviance logs all changes and views to student data – this log data is fully auditable by the District
    • Naviance is a mature company with well-established Business Continuity processes.
    • Naviance uses proxy student ID numbers that are both hashed and salted, making them difficult to reverse
    • Naviance promises data destruction as requested by SPS, in written form within 30 days of notice
    • Naviance holds subcontractors legally bound to the same privacy and security provisions as themselves
    • Naviance/Hobsons have signed the SIAA pledge (Software & Information Industry Association pledge to safeguard student privacy) promising not to sell student data. Read more on SIAA Pledge

    Can we develop a system where students enter some of the data fields included in the DSA on their own? (e.g., Date of Birth)

    No, because that would significantly hinder the ability to share transcripts, one of the key features of the online tool.

    What is a proxy id?

    A proxy id is a mechanism the district uses to avoid providing the real district/state student ID numbers to vendors and other external agents.

    What are the benefits of using a proxy-id instead of a student’s school id?

    When using real ids, it is easier for a vendor to do data mining, or potentially link the student’s information to other external data sources. A proxy ID would help prevent this. A proxy ID would also make a potential data breach much less of a threat, because the data itself has no direct value or use without associated data.

    Why does Naviance need to collect student personally identifiable information?

    Naviance collects student personally identifiable information to ensure that students can access their account and save their work, and so that SPS counselors can support students in that work. Naviance and SPS have partnered to ensure that students are providing only the minimally required information.

    How does Naviance (and their partners) gather, use, disclose and manage District data?

    Naviance is committed to protecting the privacy of Client Data and maintains a detailed privacy and data-retention policy. See Naviance’s privacy and data-retention policy.

    In addition, the District requires Naviance to enter into a Data Sharing Agreement (DSA) that outlines exactly what student data Naviance will receive from the District and how long Naviance will have the data. This agreement contains details that are not covered in the Terms of Service contract, such as disaster recovery parameters, intrusion protection & testing, security screening of Naviance employees with access to student data, data breach notification & penalties and data backup requirements. The DSA refers back to the Terms of Service (TOS) for penalties.

    Data Sharing Agreement. Data Sharing Agreement Addendum 1. Terms of Service.

    Does student entered data affect the Data Sharing Agreement (DSA) signed between the district and Naviance?

    The District’s Data Sharing Agreement (DSA) outlines what data Naviance can use and how they can use it. Any 3rd parties who work with Naviance are contractually obligated to abide by the Terms of Service (TOS) contract and the DSA. The DSA can only be updated if both parties agree in writing (addendum to DSA).

    Any data provided by the District conforms to the TOS and the DSA (and addendums). Please see DSA appendix B and DSA Addendum 1 for specific data that can be used in the Naviance application. Data entered directly by a student is not covered specifically in the DSA, but is covered via federal regulations – FERPA, COPPA and the SIAA pledge (Software & Information Industry Association pledge to safeguard student privacy). Please see “How does Naviance protect student data?” question for additional information on these regulations.

    Using surveys does not change the Data Sharing Agreement (DSA) as survey data is entered by the student, not provided by the District. Only District provided data will be on a DSA.

    Data Sharing Agreement. Data Sharing Agreement Addendum 1. Terms of Service.

    Is Naviance held liable for student data breaches?

    If Naviance shares any data outside of what’s been agreed to in the DSA, Naviance can be penalized the lesser of $1000 per student account or an amount equal to two (2) times the annual contract value. Additionally, FERPA can invoke fines to Naviance and Naviance (Hobsons) has signed the SIAA pledge (Software & Information Industry Association pledge to safeguard student privacy) promising not to sell student data. The FTC can bring civil enforcement actions against companies who do not adhere to their public statements of practices. If a company acts in contradiction of their own public statements, they risk an enforcement action for “unfair or deceptive trade practices”.

    • SPS logs and triages internet access from the district
    • SPS will monitor COPPA "Operator" compliance and will administer management/controls for parent consent
    • SPS formally will adopt a data destruction schedule and process to minimize long-term exposure of data

    Is Naviance ADA accessible?

    Naviance successfully passed the RFP accessibility component VPAT (US Department of State’s Voluntary Product Accessibility Template) requirement as reviewed by the District’s Accessibility Coordinator. Read about VPAT. See Naviance's VPAT response.

    Naviance has agreed to upgrade their accessibility level to comply with WCAG (Web Content Accessibility Guidelines) 2.0 AA by application launch date, which is scheduled for start of school 2018-19 school year. This fulfills the District’s legal consent decree requirements for accessibility.

    Naviance will be testing conformance using a certified accessibility analyst who will be performing manual testing that is more rigorous than automated testing. If for any reason the Naviance software fails to conform to the WCAG 2.0 AA guideline, Naviance has through August 2019 to address any deficiencies. Naviance has also agreed to maintain the AA level of WCAG as they enhance the application over time.

    What is the cost for Naviance?

    Naviance will be initially licensed for 3 years, with options to renew annually for 4 additional years. The initial 3-year contract of $594,067 also includes implementation services and training. Each additional year of a contract extension will cost around $180,000 per renewal (potential 5% increase per renewal year).

    Approximately 19,000 students will benefit from using Naviance annually. This includes 14,500 high school students, 4,500 6th - 8th grade students. Average annual licensing cost per student is approximately $10 per student per year.