District News
Seattle Public Schools seeks sponsors for its 2012-13 wall calendar and family guide
Calendar to include sponsors for the first time, after School Board amends advertising policy
Local businesses, nonprofits and other organizations can now partner with Seattle Public Schools to help defray the costs of our annual calendar, while at the same time reaching a large audience with sponsored advertisements.
The calendar, which reaches an audience of 55,000 families, staff and community members, is an essential resource to the district. Becoming a sponsor is a great way to help support the district, staff and students by helping us to fund the printing of the calendar and increase community involvement.
“During these lean budget times, many school districts have eliminated their calendar or placed it in an online-only format, which isn’t easily accessible to all families, especially those without regular Internet access,” said Lesley Rogers, Chief Communications Officer. “With these sponsorship dollars, we can continue to provide our staff and families with this useful information.”
Interested businesses can sponsor one or more months on the calendar on a first-come, first- served basis. Advertisements will appear alongside information about school events, School Board meetings and other dates of importance. The sponsor’s ad must go through a review process to ensure there are no conflicts with any District policy. The newly updated Advertising Policy 4237 is online.
Another way for organizations to gain visibility is through a smaller sponsorship in the family resources informational section of the calendar. This section refers families to information about transportation, lunch menus, testing schedules and key contact information.
All revenue earned from calendar sponsorships will be used specifically to defray calendar production costs. Without this money, the district would eventually have to stop publishing the calendar, which is used throughout the year by students and families.
Initial interest from potential sponsors has been strong, and those who want more information can contact publicaffairs@seattleschools.org. Deadline for sponsorships for this year is July 30.