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Career and Technical Education
 
Career and Technical Education

Business, Marketing & Information Technology Pathway
Marketing

Course Code:
HCT1856 - 1857

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite:
Sequential Courses

Course Title: AOH&T Bus Hospitality & Tourism 1, 2

This course is part of the NAF Academy of Hospitality and Tourism.

This course is part of a two-semester capstone to the Academy program. In the course, students learn and apply business, marketing, entrepreneurship and finance principles within a student-centered, project-oriented approach.

Course Code: HCT1851

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: AOH&T Hospitality & Tourism Systems

This course is part of the NAF Academy of Hospitality and Tourism.

This course provides an overview of the systems and technology that provide infrastructure for the industry, including reservations, transportation and online systems. Upon completion of this course, students will be able to apply these technology principles in other courses, such as Hospitality, Business, and Sports, Entertainment, and Events Management.

Course Code: HCT1855

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: AOH&T Hospitality

This course is part of the NAF Academy of Hospitality and Tourism.

This is a one-semester course that exposes students to the various components of hospitality, including marketing and sales, lodging management, front desk operations, food and beverage, and culinary services.

Course Code: HCT1850

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: AOH&T Introduction to Hospitality & Tourism

This course is part of the NAF Academy of Hospitality and Tourism.

This is a one-semester course that provides an introduction to various components of the hospitality and tourism industry. Students are given an overview of the various components of the hospitality and tourism industry, an introduction to business and marketing, opportunities to learn and practice customer service principles, and exposure to the various careers in hospitality and tourism.

Course Code:
HCT2257 - 2258

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite:

  • AOH&T Introduction to Hospitality & Tourism and AOH&T Hospitality
  • Sequential Courses

Course Title: AOH&T Lodging Management 1, 2

This course is part of the NAF Academy of Hospitality and Tourism.

Students will be introduced to the lodging industry through a curriculum that integrates academic and hands-on learning to provide an overview of the industry. Students will learn specific competencies for potential management positions. The course will cover: 1) an overview of lodging management, 2) the specifics of the front office, 3) housekeeping, and 4) customer service.

AoH&T Lodging Management 2 curriculum will integrate academic and hands-on learning competencies in the areas of: 1) Leadership and Management; 2) Marketing and Sales; and 3) Food and Beverage Service. Event planning activities will continue.

Course Code: HCT1858

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: AOH&T Sports / Entertainment / Events Marketing

This course is part of the NAF Academy of Hospitality and Tourism.

Students will be given exposure to such areas as event planning and facility and event management. In this course, students will be given the authentic opportunity to plan their own events.

Course Code: HCT2082

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: Fashion Merchandising

This course provides students with activities to promote brands, branding and product and product lines, to organize promotional campaigns at the wholesale level to attract retail participation/ventures/partnerships and, additionally, to promote wholesale purchasing and supply contracts. Includes instruction in wholesaling, wholesale advertising, selling and customer relations.

Course Code:
HCT1689 - 1690

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: Hospitality / Tourism & Recreation Coop Exp 1, 2

This course is a learning experience in which the student has completed a Career and Technical Education sequence in marketing education prior to the co-op experience or concurrently enrolls in a Career and Technical Education class at school and works in an occupation related to hospitality, tourism and recreation.

Course Code:
HCT1335 - 1338

Credit Value: 0.500

College Credit:
Tech Prep college credits

Cross-credited Courses: N/A

Pre-requisite:
Sequential courses

Course Title: Marketing 1, 2, 3, & 4

Marketing 1 topics include: what is marketing, introduction to business, marketing and economics concepts, human relations, how to get and keep a job, career development, selling and promotion.

Marketing 2 topics include: business and marketing functions, risk management, finance, marketing operations and specialized career development, in the area of the student's interest.

Topics covered in Marketing 3 are distribution, purchasing, promotion, pricing, marketing information management and management and specialized career development, in the area of the student's interest.

Marketing 4 offers students “hands on” experience in marketing through the operation of the student store, membership in DECA and paid on-the-job experience.

Course Code: HCT1339

Credit Value: 0.500

College Credit:
Tech Prep college credits

Cross-credited Courses: N/A

Pre-requisite:
Marketing 1, 2 , 3 and 4 or concurrent enrollment in Marketing 1, 2 , 3 or 4

Course Title: Marketing Lab 1

Marketing Lab offer students advanced marketing experience through the operation of the student store, special projects, membership in DECA and paid on-the-job experience.

Course Code:
HCT1189 - HCT1192

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite:
Sequential courses

Course Title: Mktg Education Applied 1, 2, 3, & 4

Students must be enrolled in Marketing Applied and a Marketing Education course -- Marketing Education, Hospitality Marketing, Sports Marketing or Travel and Tourism.

Course Code:
HCT1176 - 1177

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: Sports Marketing 1, 2

The course will focus on the study of team and facility budgeting, the development of marketing plans, and the in depth analysis of the various components inherent to the success of a professional sport franchise or facility.

Sports Marketing 2 is a continuation of Sports Marketing 1 with more practical applications.

Course Code:
HCT4172 - 4175

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite:
Sequential courses

Course Title: Tourism / Hospitality I, II, III, & IV

Students begin with an overview of career opportunities in the industry including lodging, food services and travel. This is followed by basic exposure to skills required and hands-on experience.

Tourism / Hospitality II continues to develop awareness of career opportunities in the industry. Opportunities for skill building through hands-on experience are expanded using both on campus and community resources.

Tourism / Hospitality III is a course designed to develop leadership characteristics in the hospitality and tourism industry. Students will also receive computer training in the hospitality and tourism industry.

Tourism / Hospitality IV is a continuation of this course.

Course Code: HCT4179

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: Travel & Tourism Intro

This course is part of the NAF Academy of Hospitality and Tourism.

A one-term course of study which provides an introduction to the travel and tourism industry. Students are given an overview of the various components of the industry, a history of the industry, an introduction to marketing and to the various exciting careers available in travel and tourism.

Course Code: HCT4178

Credit Value: 0.500

College Credit: No

Cross-credited Courses: N/A

Pre-requisite: N/A

Course Title: Travel and Tourism Systems Apps

This course is part of the NAF Academy of Hospitality and Tourism.

A one-semester course of study which teaches students the basics of how airlines, hotels, and car rental agencies use computer-based data to facilitate business and leisure travel, including reservations.

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